The Schrems II ruling (2020) invalidated the EU-US Privacy Shield and forced a complete rethink of transatlantic data flows. The subsequent EU-US Data Privacy Framework (2023) provides a new legal basis — but it's not without its critics. Here's the current state.
What EU businesses need to do today
SCCs + transfer-impact assessment remain the belt-and-suspenders approach. The EU-US DPF provides an alternative for certified US processors. Many EU-based businesses still prefer EU-hosted scheduling tools for political and brand-trust reasons even when US transfers are legally permissible.
Why it matters for your booking page
Scheduling in the EU Post-Schrems II is a micro-decision that compounds. A single tool choice or configuration setting can mean the difference between a booking page that respects clients and one that surveils them. Cal Clear is built so these decisions default to the privacy-respecting option.
Cal Clear's take
Cal Clear ships with the privacy-first defaults: zero third-party scripts on booking pages, freeBusy-only OAuth scope, configurable auto-delete, honeypot anti-spam, and SCCs + DPA for EU data. You don't need to fiddle with settings to get good privacy — it's the baseline.
This is part of our privacy-first scheduling pillar guide — 18 articles covering every privacy angle.
Frequently Asked Questions
Is this a Cal Clear-specific issue or an industry-wide one?
Industry-wide. Most scheduling tools default to broad third-party integration and permissive data practices because that's what enterprise buyers traditionally demanded. Privacy-first is a newer product posture.
How can I verify my current scheduling tool follows these practices?
Open the booking page in DevTools, audit the network requests, read the privacy policy end-to-end, and ask for a DPA. If any step surfaces red flags, evaluate alternatives.
Try privacy-first scheduling, free
Cal Clear runs zero trackers on booking pages and auto-deletes booking data on your schedule. Start at calclear.app.