A privacy policy is one of the five things every solo operator with a booking page needs. Here's a plain-English template you can copy, customize, and publish in under 30 minutes. It covers the GDPR and CCPA baseline, is written in language humans actually read, and stays short enough to be useful.
Section 1: Who we are and what this page does
Your privacy policy should start with: who you are (legal name or business name), where you're located, and what service the policy covers. For a solo operator, this is one paragraph. Don't make it three.
Template: "This privacy policy describes how [Your Name], a solo operator based in [City, Country], handles personal information collected via bookings on [yourdomain.com]."
Section 2: What personal information we collect
Name, email, reason for meeting, timezone, and anything else your booking form requests. Be specific; don't say "contact information" when you mean "first name, last name, and email."
Section 3: Why we collect it
The purpose must be specific and honest. Scheduling a meeting, sending confirmation emails, and calendar-invite generation are legitimate purposes. Marketing is not unless the client opted in separately.
Section 4: How long we keep it
Set a specific retention period (30/60/90 days is typical). If your scheduling tool auto-deletes, say so. If you keep booking records longer for tax or billing, say that too.
Section 5: Who else sees it (sub-processors)
List your scheduling tool, your email provider, and any other SaaS that touches the data. If you use Cal Clear, the list is: Cal Clear (the scheduling tool), Google (calendar host), your email provider.
Section 6: How to delete your data
An email address + an SLA. "Email privacy@yourdomain.com for deletion. We respond within 7 business days." Fulfill your promise.
This is part of our privacy-first scheduling pillar guide — 18 articles covering every privacy angle.
Frequently Asked Questions
Is a privacy policy legally required for a freelancer's booking page?
Under GDPR and many US state laws, yes — any site collecting personal information needs a privacy policy. It's also required by most payment processors, ad networks, and Google's index guidelines.
Can I just link to Cal Clear's privacy policy instead of writing my own?
No. Cal Clear's privacy policy covers how Cal Clear handles your data (as the processor). You're the controller of your clients' bookings, and you need your own policy describing how you handle the data once it's yours.
Try privacy-first scheduling, free
Cal Clear runs zero trackers on booking pages and auto-deletes booking data on your schedule. Start at calclear.app.